The Plum Guide Promise and the Home Critic

The Plum Guide ensures quality by putting every home through a robust review process carried out by our Home Critics.

We believe the customer peer-to-peer review system is flawed, and we are replacing it with an independent review system that is more reliable, trustworthy and consistent. 95% of homes on Airbnb have 4.5* or more, but the quality varies massively. The Plum Guide’s scientific approach to curation takes the hit-and-miss out of the market

This is what we promise:

What you see is what you’ll get Every nominated and awarded home on Plum Guide has been subject to a meticulous, multi-stage vetting process. We’re taking the headache and anxiety out of booking a home.

You’ll never pay more We match prices daily. Our price checking algorithm makes sure that you won’t find the homes listed on Plum Guide cheaper on another platform for the same dates.

We're here every step of the way Our customers rave about our concierge team of Plum Experts. They are on hand 7 days a week to help find you the perfect stay, and solve any issues in-stay should your host not be available.

If you would like to read more about how these Home Critics do this in real life go here.


We don’t have anything against reviews, we just have a different philosophy. We have chosen to list only great quality homes on our platform. That’s not to say we don’t collect feedback from every guest and every stay, and take action if it’s anything less than stellar: from putting the home into review to de-listing the host.

Guaranteeing quality is at the core of what we do, so if a home or host falls short, we take it very seriously.

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