Offering price reductions according to your demand levels effectively helps you achieve more bookings, higher occupancy, and helps reduce the opportunity for guests to further try and negotiate on price - meaning bookings are secured quicker for you.
Here are the promotions you can now offer to Plum Guide guests
Early Bird - applicable for bookings made 90+ days away. Use to secure bookings further in advance
Last Minute - applicable for bookings within a 5 day lead time. Use to incentivise bookings at short notice, or if you've had a late cancellation to re-fill
Weekly - for bookings 7+ nights long. Use to incentivise longer and higher value stays
Monthly - for bookings 28+ nights long. Use also to incentivise longer and higher value stays
Custom - need to boost a specific week or time frame? Offer a custom discount according to length and date range (i.e. 10% off for 5+ nights from February 10th-25th)
Non-refundable - a flat 10% discount for bookings within the next 60 days. See the Non-Refundable promotion section below for more information
How to add a promotion to your home
Go to your dashboard (you must be logged in)
Click on Discounts at the top
Click Set Up next to the promotion type you want to apply
Confirm the % value of the discount, and apply to either all of your homes, or selected homes
Click on Learn about discount combination rules to understand how promotions stack if you add multiple at at time.
Non-Refundable promotion
Guests booking with a shorter lead time will be incentivised to book your home over another, if there's also a last-minute price promotion such as a Non-Refundable option.
This is one of the most popular promotions for guests - homes offering it consistently achieve a better conversion rate vs. those which don't.
Consider activating it on a seasonal basis when you need to improve your occupancy rates low/mid season or during peak season when you need to more effectively boost your sales.
How does it work?
Guests have the option of a 10% discount if they choose to make their booking non-refundable in case of cancellation
Visible only for bookings made within a 60-day lead time
This means you can more effectively fill occupancy within the next 60 days, whilst protecting your revenue
Guests still have the option to book at your higher, standard rate if they need more flexibility
Not applicable if your home is on a strict cancellation policy such as Super Firm 60 or Reasonable 60
How to activate this on your listing
Go to your dashboard (you must be logged in)
Click on Listings
Click Manage next to the chosen home → Booking policies → Cancellation policies
Toggle Non-refundable option to apply it
