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About Plum Guide

Who we are & why we are different

William Jones avatar
Written by William Jones
Updated over a week ago

Our story

Our CEO, Doron, has always been the kind of traveller who reads every review before booking a place.

While searching Airbnb for a trip, he went through the usual frustrations – listings that weren’t really available, unclear information and too much guesswork. He eventually booked his third-choice home simply because the first two fell through.

But when he arrived, everything changed. The home was extraordinary – beautifully furnished, with sweeping views and a breakfast basket delivered fresh from the local market each morning. It was one of the best stays he’d ever had, yet nothing in the listing or its reviews had hinted that this place was special. Other homes with similar ratings looked entirely ordinary.

That sparked a question: What if every traveller could feel like they’d hit the jackpot, every single time?


A global benchmark for quality

Plum Guide is not just a booking platform, we're a global benchmark for quality.

There are 15+ million vacation homes online. The choice can be overwhelming, and quality varies wildly. Plum Guide’s mission is simple: to vet every rental home in the world and select only the top 3%.


The best homes, the best hosts

We combine data, technology and human expertise to assess each home. Only homes that pass our extensive testing make it into the collection.

Once you book, your host manages your stay directly and is your main point of contact – they’ll be on hand for any questions or requests. And of course, our team is always here if you need us.

Read more about our vetting process here.


The Plum Promise

We guarantee peace of mind with every booking.

  1. ONLY THE BEST HOMES.
    Our team of local experts vet every home, only accepting the top 3% to guarantee an exceptional stay every time.

  2. AWARD-WINNING CARE.
    Efficient and empowered home and travel experts, whose sole task is to make your stay exceptional.

  3. UNRIVALLED PROTECTION.
    In the rare event your host cancels, we’ll aim to find you a new Plum Guide home up to 20% more expensive than the original. Within 5 days of check-in, it’s up to 50%. Terms apply


Learn more

Discover the full story behind Plum Guide and how we’re raising the standard for vacation rentals here

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