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Choosing the Best Cancellation Policy

Offering flexible cancellation improves conversion rate by 44%

Product Team avatar
Written by Product Team
Updated over a week ago

Homes offering a flexible cancellation policy achieve more, and higher value bookings - conversion rate is improved by as much as 44%.

We recommend a policy with a free cancellation window such as Relaxed, Reasonable, Moderate or Reasonable 30 to achieve the highest sales with Plum Guide guests. Here are the range of policies available.

Benefits of a flexible cancellation policy

  • Better exposure - guests filter their search results specifically to homes offering a free cancellation window

  • Stand out from the competition - homes display a Free cancellation label in the search results, incentivising guests to click onto those listings

  • Gives guests more confidence to book further in advance and larger, group homes

  • Plum Guide guests typically cancel in much lower volumes vs. other big platforms, meaning more of your revenue remains confirmed even with a flexible policy

How to amend your cancellation policy

  • Go to your dashboard (you must be logged in)

  • Click on Listings

  • Click Manage next to the listing you would like to amend

  • Click Booking Policies β†’ Cancellation policies on the left-hand side

  • Scroll to the bottom and click View other Cancellation Policies β†’ Swap to change it

Offer a Non-Refundable incentive to further boost your bookings

Guests booking with a shorter lead time, look for price promotions. Offer a Non-Refundable promotion to improve your upcoming short-term occupancy and secure your earnings.

  • To enable this on your home, click the Non-Refundable option button next to your chosen policy

  • Non-Refundable bookings offer guests a 10% discount, in exchange for making their booking non-refundable if they cancel

  • Available only with a 60-day lead time, not applicable for homes on Reasonable 60 or Super Firm 60 policies.

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